About
I believe the most meaningful creative work begins with understanding people—their needs, their experiences, and the communities they serve. My career has brought together fine art, commercial photography, branding, marketing, and business strategy, giving me a multidisciplinary perspective that allows me to create work that is both visually engaging and purpose-driven.
Throughout my career, I have partnered with organizations across retail, hospitality, foodservice, and the arts to develop integrated creative that strengthens brands, supports business objectives, and builds meaningful connections with customers. Whether leading a brand refresh, directing a food photography campaign, producing video content, or designing multichannel marketing initiatives, I approach every project with curiosity, collaboration, and a commitment to clear, effective communication.
Growing up on my family's farm in Northern New York instilled an appreciation for craftsmanship, stewardship, and the importance of strong communities—values that continue to shape my work today. Now based in the Rochester region, I'm drawn to organizations that invest in people and create meaningful connections through thoughtful design and storytelling. I believe the most enduring brands are built through trust, collaboration, and a genuine commitment to the communities they serve, and I strive to bring those principles to every project I lead.
Select clients, testimonials, press
“Manufacturers can be lacking visual representation of their products. Having our own catalogue of high quality images is a differentiator. Nick is a true artist and represents us beautifully.” - Brian Handley, President, Palmer Food Service
Interview, Bold Journey Magazine, Tactics & Strategies for Keeping Your Creativity Strong, 2025
Panelist: Shift Back To Rural: Economic Development Conference, Lewis County, NY, June 2022
Cover Feature: Northern New York Business Magazine, February 2022
Palmer Food Services • Palmer's Market • Tug Hill Vineyards • Kennedy Gallery • International Art Acquisitions • SavoirArt • Gordon College • Tug Hill Artisan Roasters
Nicholas Roes
Contemporary Art
Agrarian Landscapes · Coastal Forms · Minimalist Abstractions